FLEURS de PRAIRE

The Ask: Communicate the campaign idea The Rosé counterculture. The freedom to break out of the ordinary and express what’s more natural, authentic, and uninhibited. 
Consumer Insight: I want to feel free in being my unique and authentic self. 
Strategy: Change Rosé’s worldview with creativity, diversity of color, shape, and form. Be a powerfully real, authentic brand freely growing and exploding in all directions.