Kinder Joy: Halloween

Barrier: Value and relevance. I go straight to the classic bulk
bags during my Halloween shopping trips. 

Strategy: Attach Kinder Joy Halloween eggs to the season’s less
traditional, non trick or treating celebrations and enhancing existing
rituals with Kinder Joy play and imagination.

IDEA: BOO SOMEONE WITH KINDER JOY

Invite shoppers to think beyond trick or treating and create an amazing
“boo bag” with the addition of Kinder Joy Halloween Eggs.