Mercedes-Benz USA: DRIVING YOUR FUTURE
The Ask: Design a logo for Mercedes-Benz USA Corporate Social Responsibility strategy: Driving Your Future. Committed to support educational programs that empower the next generation.
Design Strategy: Purpose over product. Empower the next generation through community, innovation, optimism, and education. So, they may garner trust and contribute to tomorrow.
INNOVATION | FORWARD
OPTIMISM | EXPRESSIVE
EDUCATION | FUTURE
COMMUNITY | ENDLESS ROADS ON THE SAME PATH
